Thursday, May 23, 2024

Rare Power Computing Kozik Macworld "The Counter Assault Begins" poster collection

This is a rare and hard to find Frank Kozik "The Counter Assault Begins" poster. It measures approximately 21" x 34". The main text is: Power Computing - The Counter-Assault Begins. Macworld San Francisco 1997. Join Power Computing in Fighting Back for the Mac!

The original owner had this to say about it: "This poster is in great condition and has been in a protective storage since I acquired it during the 1997 Macworld Expo in San Francisco and was unrolled only to take this picture." This Apple clone poster was designed by punk rock poster artist Frank Kozik and was distributed at Macworld. "Kozik is best known to Macintosh users for these in-your-face illustrations for now-defunct Mac-clone maker Power Computing."

"Power Computing was the most successful of the Mac clone manufacturers in the mid to late 90's prior to Steve Job's return to Apple and putting an end to all the clone makers. Power Computing's booth at Macworld '97 in San Francisco was a big party. They rented Hummers, had mini flags with the company logo hanging from the front of the hood field marshal-style, and wore urban camouflage fatigues and berets."

"Their slogan was 'We're fighting back for the Mac!'  Their stated enemy was Microsoft, which pissed off the Microsoft people, as they would stand with a microphone on their stage and hurl barbs and insults in the direction of the Microsoft pavilion."
Apple history note: Macintosh clone - Wikipedia, the free encyclopedia: Soon after Steve Jobs returned to Apple in 1997, he halted negotiations of upcoming licensing deals with OS licensees that Apple executives complained were still financially unfavorable.... Apple bought Power Computing's Mac clone business for $100 million, ending the Clone era.

This highly collectible vintage poster is priced at $350 plus postage. The matching 1994 original poster titled People's Victory that this one was "cloned" from by Frank Kozik for Power Computing is also available for $200. It is an artist's proof (A/P) and is pencil signed by Kozik. Click photos for larger images. There are other rare Kozik PowerComputing posters and shirts for sale - click the labels below. Buy both posters for $500USD and that includes insured postage. To inquire contact Dave via

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