Tuesday, January 24, 2023

Here's to Anya Major, who almost didn't happen!

click for full article (at former The Art of Wealth website via Wayback Machine)

When the Apple 1984 commercial was shown to Apple's board, in order to get approval of the high cost of showing the commercial at the Superbowl, the response was unexpected. Every external board member reacted negatively, with the influential Mike Markkula actually stating that Apple should start looking for another ad agency. One of the board members claimed it was the worst commercial he had ever seen.

Making of Apple's 1984 Commercial - with Ridley Scott
Behind the Scenes - making the 1984 Apple commercial
The Real Story Behind Apple's Famous '1984' Super Bowl Ad

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