Sunday, December 03, 2006

Apple's 1984 Super Bowl Macintosh televison commerical

"1984" is the title of the television commercial that launched the Apple Macintosh personal computer in the United States, in January 1984.
The commercial aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII. The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM — played by David Graham. The concluding screen showed the message and voice over "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'." At the end, the Apple "rainbow bitten apple" logo is shown on a black background.
Read about the Super Bowl Mac televison commercial:

View the Super Bowl Mac televison commercial on YouTube

or as a remake with the iPod added

note: image shown above is cropped from a 2004 MacWorld iPod re-issue of the '84 poster

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