Tuesday, January 09, 2018

Vintage Apple Powerbook promo ID4 Independence Day collection

This is an Apple product placement t-shirt and pin collection promoting the 1996 movie Independence Day ID4; the Will Smith, Jeff Goldblum sci-fi alien invasion thriller. In the movie the Borg use Windows, and the Mothership runs off of a Mac. 20th Century Fox began a massive marketing campaign to help promote the film and entered into co-promotional deals with Apple Inc. The co-marketing project was dubbed "The Power to Save the World" campaign, in which Apple used footage of their PowerBook 5300 laptop in their print and television advertisements.

The grey t-shirt on the left is a like new size large made of cotton in the USA. The back is shown, the front has the text ID4 in large letters. The black shirt on the right has been washed several times. The front is shown, the back is blank and it is a heavy weight cotton size XL made by Gildan. To read more about these two shirts click here. These rare 1996 Apple collectible t-shirts are priced at $160. The Apple Saves the World pins measure 2" by 3" - one shows a bit of wear ($30) and one has a small dent ($20). The complete collection is $210 US plus insured postage at cost. To inquire contact Dave via kootenaymac.tel

Macintosh ID4 Ad ("The Power to Save the World")YouTube
"You better hope you've got the right computer."

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