Monday, February 20, 2017

Rare Apple Cafe coat from the abandoned Media Hub project

This is a very rare and vintage stadium coat from Apple's abandoned 'Apple Cafe' project. It is in near-new excellent condition sourced from a collector in Southern California.

It is a lined and substantial black Hilton brand jacket in a size Large made in Hong Kong of 100% cotton. There is a large embroidered Apple Cafe global logo on back and a small embroidered Apple rainbow logo on the front. It has a zipper front with snaps at top and bottom and 5 pockets on the front plus one zipper pocket in the lining and cinch pull-strings at the waist. The front photo is lightened to show the pockets better. It was a very limited edition coat for a small group of designers and promoters of the '96 Apple Cafe concept. The Cafe project was shelved in '97 as Steve Jobs returned to Apple and initiated a study for the stand alone 'store within a store' concept in Japan instead.

Here is a Wayback Machine snapshot of the original Welcome to Apple Cafe! at the Applecafe.com 'coming soon' webpage. This unique piece of Apple history is priced at $290 plus insured postage at cost. The coat weighs about 3 lbs. boxed. To inquire contact Dave via kootenaymac.tel

update: an identical size XL in unworn condition is also available it is priced at $325

read about the Apple Cafe concept here: From a parallel universe: The Apple Cafe

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