Monday, January 30, 2017

Classic 1984 Macintosh Launch Pin

"1984" is the title of the television commercial that launched the Apple Macintosh personal computer in the United States, back in 1984. The commercial aired on January 22, 1984 during a break in the third quarter of Super Bowl XVIII.

The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top (actually a onesie) with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM — played by David Graham. The concluding screen showed the message and voice over "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'." At the end, the Apple rainbow bitten apple logo is shown on a black background and the rest is history.

This increasingly rare Macintosh pinback measures 2" square and appears to be in mint condition. It is priced at $60 with mailing available at cost of postage. 2014 will be the 30th anniversary of the launch of the original Macintosh. You may never see another one of these pins available.

View the Super Bowl Mac televison commercial on YouTube and for other Anya and 1984 Apple items plus info, click the labels below. Matching 1984 128K original Macintosh computer also available. To inquire contact Dave via kootenaymac.tel

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